On-campus program Management (B.A.) – Macromedia University of Applied Sciences

Who is the Management degree at Macromedia University suitable for?

The Bachelor in Management is aimed at individuals who aspire to responsible positions in companies across various industries. The course is particularly suitable for school leavers with the general university entrance qualification (Abitur) or the subject-specific university entrance qualification (Fachabitur) who wish to develop an interest in economic contexts, organisation, and leadership. The programme also appeals to professionally qualified individuals who want to start a management career with completed vocational training and work experience. It is especially targeted at school graduates seeking a practice-oriented academic education in a versatile professional field and who want to specifically enhance their career prospects through interdisciplinary skills and international experience.

What formal requirements do you need to meet?

For admission to the Bachelor in Management, you need one of the following qualifications:

• General university entrance qualification (Abitur), subject-specific university entrance qualification, or university of applied sciences entrance qualification
• Alternatively: At least two years of thematically relevant vocational training and an additional minimum of two years of relevant professional experience

Submitting a CV in tabular form is part of the application. A Numerus Clausus (NC) is not required for admission. If your final certificate is not yet available, you can submit it later.

You should enjoy working with numbers and economic topics as well as show interest in business analysis, project management, and decision-making. The course requires organisational skills, teamwork ability, and willingness to engage with new technologies and English-language content. Communication skills are just as important as the readiness to take responsibility and independently tackle practical issues. Openness to intercultural collaboration and motivation to independently work on practical projects are advantageous.

Which content does the Management degree cover?

In the Bachelor's degree in Management at Macromedia University, you engage with the central fields of modern corporate management. You acquire sound knowledge in business administration, accounting, financial reporting, law, and marketing. Other core subjects include cost accounting, controlling, human resource management, and empirical research including statistics. From the very first semester, scientific work as well as digital skills and innovation by design are specifically promoted.
During the course of study, you will expand your skills in project management, business planning, intercultural communication, and strategic organisational development. A prominent focus lies on topics such as digitalisation, sustainability, and entrepreneurship. The programme is complemented by elective modules – including Culinary Business Management, Fashion Management, Financial Management and Controlling, International Management, Marketing Management, Sustainability Management, or Business Psychology. These enable you to develop an individual profile according to your interests.
A compulsory semester abroad fosters international perspectives, language skills, and cultural sensitivity, while practice-oriented projects and the integrated internship semester ensure that you connect knowledge with the real business world. You complete the degree independently and research-oriented with the Bachelor’s thesis.

How does the Management degree proceed?

The Management degree is organised as a seven-semester full-time course and awards a total of 180 ECTS credits. The classes mostly take place on-site at your chosen campus, in small groups with close support. During the first four semesters, foundational modules and team projects are the priority. The teaching combines theoretical knowledge and practice through regular projects, case studies, and exchanges with industry experts.
In the fifth semester, you complete a compulsory semester abroad at one of around 30 partner universities worldwide. Here, the modules are mostly taught in English, focusing on management in international and intercultural contexts.
The sixth semester is your internship semester: you select a company for an internship related to your field and thus directly apply what you have learned in a professional environment. In the seventh semester, you deepen management topics, engage with entrepreneurship, and prepare for the Bachelor’s thesis, which forms the conclusion. Elective modules ensure the individual orientation of your profile throughout the entire degree.

Which career prospects open up for Management graduates?

With a Bachelor’s degree in Management from Macromedia University, you are versatile. Through the combination of expertise, practice-oriented training, and international skills, you qualify for entry-level positions in corporate management, strategic management, or project management. Typical professional fields include:

• Product Managers
• Fashion Brand Managers
• Management Consultants
• Marketing and Communications Managers
• Business Development or Innovation Management
• Positions in financial planning or controlling
• Roles in human resources

At which locations can Management be studied?

The Management degree is available at several German locations of Macromedia University. You can study in Berlin, Frankfurt, Freiburg, Hamburg, Cologne, Leipzig, Munich, and Stuttgart. All campuses have modern learning environments such as libraries, labs, and studios. The teaching is complemented by regional industry networks, practice-oriented partnerships, and targeted career services, ensuring you have the best conditions for entering management regardless of your chosen location.
The semester abroad takes place at one of around 30 partner universities worldwide and is firmly integrated into the study programme.

What costs can you expect for the Management degree and how can you finance it?

The tuition fees for the Bachelor’s degree in Management at Macromedia University currently amount to at least 725 euros per month, depending on the location, totalling around 26,100 euros for the entire degree. In addition, there is a one-time registration fee. The tuition includes all courses, examinations, supervision, as well as the use of service offers.
Various options are available for financing: you can apply for BAföG or make use of the KfW student loan. Also available is the Brain Capital education fund, where repayment only begins after reaching a certain minimum income following graduation. Different payment options such as monthly or semester instalments as well as discounts for lump-sum payments facilitate planning. Many students also use private scholarships or work alongside their studies in recognised practical cooperations.