Fulltime programm (blended learning) Psychology & Management (M.A.) – ZU

👉 The M.A. in Psychology & Management | PSM at Zeppelin University combines specialist knowledge of psychology with management expertise and prepares students for leadership and strategic roles in an increasingly digital working world. The programme focuses on issues relating to human behaviour in organisations, leadership, change management, consumer behaviour, sustainability and digital transformation. This interdisciplinary programme equips students with psychological, economic and methodological skills, enabling them to analyse complex challenges in businesses, organisations and society on a sound academic basis and to address them responsibly.

Psychology & Management (M.A.) at a Glance

📜 Degree Master of Arts (M.A.)
⏳ Duration 4 Semesters
💶 Fees
from 29200 € total
🏫 University Zeppelin University, University based in Friedrichshafen (Germany)
The Zeppelin University (ZU) in Friedrichshafen is a private, state-recognized university known for its interdisciplinary approach. Founded in 2003, ZU combines business, culture, and politics, offering bachelor's and master's programs as well as executive education programs. With two campus locations on Lake Constance and over 97 international partner universities, ZU places special emphasis on internationality and applied research.
📋 Study Format Fulltime programm (blended learning)
🎓 Field of Study EconomicsBusiness Psychology
🎯 ECTS 120 Credit Points
🌍 Language of Instruction German and English
📖 Course contents Psychological Foundations of Management, Digital Leadership, Change Management, Digital Business, Entrepreneurship, Industrial and Organisational Psychology, Research Methods, Consumer & Market Psychology, Market Psychology, Consumer Behaviour, Organisational Psychology, Environmental Psychology, Climate Change Psychology, Ethics, Sustainability & Digital Responsibility, Data Ethics, Sustainable Digitalisation, Artificial Intelligence and Responsibility, Corporate Digital Responsibility, Virtual Interactions, Technology Skills for Managers, Applied Data Analytics, Diversity Management, Gender Studies, Inequality and Justice, Decision-Making, Game Theory and Negotiations, Governance and Controlling of Public Organisations, Public Administration in the Age of Digitalisation, Digitalisation in the Public Sector, Advanced Methods, Research Project, Research Colloquium, Elinor Ostrom Project, Interdisciplinary Focus Areas, Sustainability, Transcultural Management, Digitalisation & AI, Entrepreneurship, Master’s Thesis, Thesis Defence
📍 Location Friedrichshafen
📅 Enrollment Winter semester
🔗 More Info View Vendor Profile

Admission requirements

Prospective students applying for the Master’s programme in Psychology & Management | PSM should have a keen interest in psychological issues, management topics and the challenges of digital transformation. The programme is particularly well-suited to graduates in Psychology, Business Psychology, Management, Economics or Social Sciences, as well as related disciplines. A first university degree and successful completion of Zeppelin University’s selection process are generally required. Furthermore, analytical thinking, academic curiosity, an openness to interdisciplinary work, and very good command of German and English are advantageous.

Details

The Master’s programme in Psychology & Management | PSM at Zeppelin University combines psychological perspectives with management and organisational topics. The programme focuses on how people act, make decisions and collaborate within organisations, markets and processes of social transformation. Students explore the psychological foundations of management, leadership, change management, consumer behaviour, industrial and organisational psychology, as well as issues relating to digitalisation, sustainability and responsibility.

Thanks to the programme’s interdisciplinary approach, students learn to view complex challenges within organisations not only from a business perspective, but also from psychological and societal angles. They acquire methodological and analytical skills, undertake research-based work on their own research questions and develop a sound understanding of how change processes can be shaped responsibly.

The programme is aimed at graduates who wish to combine psychological expertise with management skills – for example, for roles in human resources and organisational development, consultancy, change management, marketing, consumer research, sustainability management or strategic corporate development. A hallmark of studying at ZU is the combination of academic depth, interdisciplinary thinking and practical project work.

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