Business Psychology, Bachelor of Science

Who is suited for the Bachelor Business Psychology programme at CBS University of Applied Sciences?

The Bachelor’s degree in Business Psychology (B.Sc.) at CBS University of Applied Sciences is aimed at individuals interested in analysing and practically applying psychological factors in an economic context. It particularly addresses school leavers with a (technical) university entrance qualification who aspire to a career at the interface between business and psychology. The target group comprises future professionals who want to work in areas such as human resource management, consulting, marketing, organisational development, or market research. The international orientation and the English-language curriculum also make the degree programme attractive for applicants seeking a globally focused, practice-oriented education and who want to demonstrate communicative and intercultural competence.

Admission requirements for the degree programme

• University entrance qualification: Typically, admission to the Bachelor Business Psychology programme at CBS University of Applied Sciences requires the Abitur, Fachhochschulreife, or an internationally recognised equivalent university entrance qualification.
• No Numerus Clausus (NC): CBS University of Applied Sciences does not apply a NC. Selection is based on a personal, programme-specific selection process that focuses on your strengths.
• Application procedure: Applications are submitted online. A complete application is required, including proof of university entrance qualification (if the final certificate is still pending, a current school report may be submitted).
• Selection process: After submitting the documents, a review is conducted. Depending on your grade average and type of study, you will either receive a direct study offer or be invited to a selection/application interview (assessment interview).
• Language certificate: As the programme is taught in English, proof of corresponding English skills is required. Recognised language tests such as TOEFL or IELTS are generally accepted, unless the (technical) Abitur certificate provides sufficient evidence.
• Where applicable, further requirements: Additional regulations may apply for applicants with professional qualifications. Details can be found in the university’s admission information.

Applications are open throughout the year; early application is recommended, especially if a visa has to be applied for.

Personal prerequisites for successful Business Psychology studies

• Interest in psychology and business administration: Those who enjoy understanding human behaviour in organisations and thinking economically have a good basic prerequisite.
• Communication skills: The programme and later professional life require the ability to communicate clearly, empathetically and in a target-group-oriented manner.
• Analytical thinking: A sense of numbers and willingness to engage with data, statistics and business-psychological models are important for academic success and professional work.
• English skills and international openness: The programme is conducted entirely in English and includes a study abroad semester – linguistic confidence and intercultural interest are essential.
• Self-motivation, curiosity and teamwork: Independent working, participating in (international) projects and contributing your own ideas are expressly welcomed.
• Organisational skills: Practical phases, project work and international experiences require the ability to coordinate various study contents and schedules efficiently.

What Awaits You in the Business Psychology Degree Programme?

In the Bachelor’s degree programme in Business Psychology at CBS University of Applied Sciences, you will focus specifically on the interface between psychology and business. You will explore decision-making processes, communication, and collaboration within companies, as well as the effects of psychological factors on teams, markets, and organisations. The programme is internationally oriented and is taught entirely in English at the Cologne campus.

Programme Content in Detail

• Psychology & Business: You will gain solid knowledge in general and applied psychology (such as personality psychology, neuropsychology, experimental and organisational psychology) as well as fundamentals of business administration.
• Business Processes and Markets: Topics such as business models, marketing & branding, global management & strategy, as well as product management and competition analysis provide you with a broad economic foundation.
• Analytical & Digital Skills: You will develop skills in data analysis & statistics, accounting, managerial accounting & taxation, as well as digital technology & AI.
• Practical Relevance: During your studies, you will already participate in business projects and benefit from guest lectures by experienced practitioners, as well as a compulsory internship (10 ECTS).
• Soft Skills & Career Development: Courses such as rhetoric & presentation skills, (academic) writing, and CV & letter of motivation will strengthen your communication and career planning.
• Internationality: A semester abroad (5th semester) is an integral part and expands your intercultural competence.
• Sustainability and Ethical Aspects: Topics such as sustainability, corporate social responsibility (CSR), and ESG provide insights into responsible business practices.

Structure of the Degree Programme

• Duration of Studies: 6 semesters (standard period of study)
• Credits: 180 ECTS
• Start of Studies: Possible each winter and summer semester
• Language of Instruction: English
• Location: Cologne campus
• Compulsory Internship: During the studies, you will gain practical experience in Germany or abroad (10 ECTS). The Career Service supports you in finding a suitable company.
• Degree: Bachelor of Science (B.Sc.) Business Psychology
• Semester Abroad: In the 5th semester at a partner university of CBS
• Final Thesis: In the 6th semester, you complete the degree with the bachelor’s thesis.

Career Opportunities & Job Prospects

The bachelor's degree opens up diverse jobs at the interface of business and psychology. In-demand professionals are particularly employed in human resources and management consulting, marketing, market and trend research, agencies, or international companies.

• Organisational Psychologist: Analyse and optimise company structures, promote collaboration, and improve the working atmosphere.
• Recruiting Specialist: Find and recruit talents, design application processes, and support new employees with integration into the company.
• Talent Development Specialist: Build strategic relationships with employees, develop programmes to promote and retain skilled workers.
• HR Business Partner: Support managers and teams with personnel development, work on HR strategies, and accompany organisational change.
• Other Fields of Application: Marketing and advertising agencies, management consultancy, media companies, as well as market research departments of large corporations.

Location and Campus Life

The programme takes place at the modern campus of CBS University of Applied Sciences in Cologne. Here you benefit from an international student community, numerous networking events, and company contacts. Digital teaching formats, practical projects, and campus events shape student life.

Costs and Financing

• Tuition Fee: €5,850 per semester (a total of €35,100 for the entire degree)
• Funding Options: Numerous options: BAföG, scholarships, private funding, as well as support from your employer (optional)
• Individual Advice: The CBS student advisory service provides information on suitable financing options.