Business Psychology, Bachelor of Arts

On-campus program @ Karlshochschule International University 

👉 The Bachelor's programme in Business Psychology with a focus on Market and Consumer Behaviour at Karls University provides expertise in psychology, management, and consumer research. It includes a wide range of modules focusing on the analysis of consumer behaviour and market strategies. The programme is ideal for individuals aspiring to careers in areas such as business psychology, market research, or HR management. It offers both theoretical foundations and practical learning opportunities such as international business projects and a semester abroad.

At a Glance

🏫 University Karlshochschule International University, UAS based in Karlsruhe
The Karlshochschule International University is a private, non-profit, and state-recognized university in Karlsruhe that focuses on interdisciplinary study programs in business and social sciences. The systematically accredited university offers practice-oriented teaching and promotes the personal development of its students. An extensive international network and collaborations with companies and civil society organizations support the education of future leaders.
🎓 Field of Study EconomicsBusiness Psychology
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction English
📖 Course contents Introduction to Psychology, General Psychology, Introduction to Management, Responsible Practices, English / German as a Foreign Language 1, Introduction to Science and Empirical Research, Media and Communication Psychology, Social Psychology, Marketing Strategy, Implementation and Controlling, Community Project, English / German as a Foreign Language 2, Intercultural Advertising Psychology, Area Studies, Financial Resources, Human Resources, Organization, Introductory Company and Consulting Project, Foreign Language 2.1, Management Simulation, Responsible Consumer Psychology, Personality Psychology and Psychological Diagnostics, Developing Communication Campaigns, Applied Psychological Research Project, Foreign Language 2.2 or Host Language, Current Issues in Media or Consumer Psychology, Psychology Elective, Management Elective, Advanced Statistics, Culture & Language Foreign Lg. 2.3 / Host Language, Internship, Bachelor Thesis incl. its Defence
📚 Electives Psychology Elective, Management Elective
📍 Location Karlsruhe
📅 Enrollment Winter semester
💶 Fees
from 790 € monthly
from 28440 € total
🔗 More Info https://karlsuniversity.de

Admission requirements

Applicants should have an interest in psychological traditions rooted in the humanities and social sciences. A strong interest in interpretive and qualitative methods as well as management and selected areas of psychology is required. Additionally, prospective students should demonstrate a motivation for a study abroad semester.<\/p>

Details

The Bachelor's degree programme in Business Psychology with a focus on Market and Consumer Psychology is designed for individuals who want to understand how people perceive their surroundings and how markets function. The interdisciplinary programme combines elements of the humanities and social sciences with management. Students acquire analytical and reflective skills as well as practical competencies in consumer research and psychology. The target audience includes aspiring business psychologists, market researchers, HR consultants, and business coaches. The programme offers opportunities in consulting and opens doors to many career paths by combining psychological and business-related skills.

The programme consists of numerous modules that provide foundational knowledge in psychology, management, and market analysis. The first year covers basics of psychology and management, as well as knowledge in media and communication psychology and marketing strategies. The second year focuses on intercultural advertising, resource management, and an introduction to consulting projects. The third year concentrates on current issues in media and consumer psychology, elective modules, and specialized projects.

In addition to a comprehensive theoretical education, the programme includes practical elements such as company projects and semesters abroad at partner universities to apply theoretical knowledge in real-life scenarios. Classes take place from Monday to Friday and are conducted in English and other languages to emphasize the international aspect.

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