Media and Business Psychology, Bachelor of Science

On-campus program @ Media University of Applied Sciences  

👉 The degree programme in Media and Business Psychology (B.Sc.) at the Media University of Applied Sciences is aimed at those with analytical and social skills who wish to combine psychological knowledge with media competence. It covers the fundamentals of psychology, media and communication studies, economics, and specialised modules such as media psychology, personnel psychology, and organisational psychology. The course can be completed either in the traditional format (6 semesters) or as a dual programme (7 semesters) in Berlin, Cologne, or Frankfurt. It is state-recognised and accredited. The traditional model includes a compulsory six-month internship, while the dual model provides practical experience through work at a partner company. Graduates qualify for roles, among others, in HR, marketing, or the media sector.

At a Glance

🏫 University Media University of Applied Sciences , UAS based in Berlin (Germany)
The MU Media University of Applied Sciences is a private, state-recognised university of applied sciences with locations in Berlin, Cologne, and Frankfurt am Main. It offers practice-oriented and interdisciplinary bachelor's and master's programmes with a focus on media in the fields of design, communication, management, psychology, and humanities. All programmes are FIBAA-accredited or undergoing accreditation. The university is part of the Erasmus+ programme and the PROMOS funding programme and maintains worldwide university partnerships. Small study groups, close practical networking, a pronounced internationalisation approach, as well as sustainability and equal opportunities shape the study concept.
🎓 Field of Study EconomicsBusiness Psychology
📜 Degree Bachelor of Science (B.Sc.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Scientific propaedeutics, media and communication studies, media technology, personal and social skills, economics, interculturality, media law, social sciences, digital economy, business English, second foreign language, social psychology (compulsory for MWP), fundamentals of psychology, psychological methodology, statistics I, statistics II, questionnaire and test construction, cognitive psychology, personality and differential psychology, media psychology, psychology of marketing and advertising, psychology of digitalisation, psychological market and media research, fundamentals of business psychology, personnel psychology, work and organisational psychology, coaching and moderation, practical media or business psychology, revision course, internship, Bachelor's thesis
📍 Location Berlin, Cologne or Frankfurt am Main
📅 Enrollment Winter or summer semester
💶 Fees
from 640 € monthly
from 23040 € total
🔗 More Info View Vendor Profile

Who is the Bachelor's Degree in Media and Business Psychology Suitable For?

The Bachelor's degree in Media and Business Psychology (B.Sc.) at the Media University of Applied Sciences is aimed at everyone interested in psychological processes in media and business. The programme is particularly suitable for high school graduates as well as those with a university of applied sciences entrance qualification who see their professional future at the intersection of psychology, media, and business – for example in areas such as marketing, human resource management, media production, and consulting. It appeals to both analytically minded and socially committed applicants who enjoy working with people and interdisciplinary issues.

Admission Requirements at a Glance

  • University Entrance Qualification: For admission to the programme, one of the following qualifications is required:
    • General higher education entrance qualification (Abitur)
    • University of Applied Sciences entrance qualification
    • Subject-related higher education entrance qualification
    • A qualification recognised as equivalent according to the respective state higher education law
  • Language Skills: Good German language skills are required, as the programme is taught in German.
  • Application Procedure: Usually by submitting the required application documents via the Media University application portal.
  • In the dual study programme: In addition, an employment or training contract with a recognised cooperation company is required for the dual study programme. The university supports the placement of suitable practical partners.

For international applicants, proof of a school-leaving certificate recognised as equivalent and, if applicable, proof of German language skills (e.g., DSH, TestDaF) may be necessary. Further information is provided by the Media University student advisory service.

Special Requirements Regarding Personal Characteristics:

  • Strong interest in media, psychology, and economic contexts
  • Analytical thinking skills as well as the ability to work in a structured manner
  • Social skills, e.g., communication and teamwork skills
  • Willingness to understand complex contexts and to work scientifically
  • Interest in practice-oriented projects, internships, and working in an interdisciplinary team
  • In the dual study programme: resilience and motivation to manage studying and practical work simultaneously
  • Commitment and initiative are particularly valued

What Awaits You in the Media and Business Psychology Degree?

In the Bachelor’s degree programme in Media and Business Psychology at the Media University of Applied Sciences, you combine psychological expertise with know-how from media and business. The goal is to prepare you optimally for professions at the interface of psychology, media, and economics. The degree programme is officially approved and accredited and meets international academic standards.

What Content Is the Focus?

  • Psychology: You engage with the fundamentals of psychology, personality and social psychology, cognitive psychology, and business psychology.
  • Media and Communication Studies: You learn how media work, how communication is designed, and the role media psychology plays in this.
  • Economics: You receive basic business administration knowledge, insights into the digital economy, and understanding of corporate contexts.
  • Empirical Methods: Modules such as Statistics I and II, questionnaire and test construction, as well as psychological methodology prepare you for applied research.
  • Practical Relevance: Alongside theoretical fundamentals, you complete a compulsory six-month internship or, in the dual study programme, practice-oriented projects within the partner company.
  • Additional Skills: Language skills (business English, an additional foreign language), media law, interculturality, as well as social skills and coaching complete your profile.

How Does the Degree Programme Work?

The degree is organised as a full-time on-campus study over 6 semesters (classical) or 7 semesters (dual). You can choose to study in Berlin, Cologne, or Frankfurt am Main. Each semester imparts key competencies oriented towards the needs of the job market in the media and business psychology context.

  • Start Date: In the summer semester (April) and winter semester (October)
  • Study Formats: You choose between the classical full-time study and a dual, practice-integrating study. In the dual model, you work simultaneously in the partner company and are directly involved in practical projects.
  • Classical Study: Mandatory internship (6 months) in a company of your choice, e.g. AXA, Daimler, Deutsche Telekom, Lufthansa, Zalando or Rocket Internet.
  • Dual Study: Continuous practical phases in the partner company throughout all semesters.
  • Degree: After successful completion of the programme, you receive the Bachelor of Science (B.Sc.) in Media and Business Psychology.

Career Prospects After Graduation

As a graduate, the degree opens up diverse career paths at the interface between people, media, and business. Typical activities and industries include:

  • Human Resources and HR: Talent development, recruiting, organisational development, and consulting for HR departments.
  • Marketing and Media: Online marketing, media production, media analysis, and design of advertising processes.
  • Consulting and Coaching: Corporate consulting, social coaching, or moderation of change processes.
  • Research and Market Analysis: Market and media research, development of surveys and evaluations.
  • Further career opportunities exist in leadership positions, executive assistance, or the conception and implementation of digital media projects.

Graduates of the Media University work, among others, as social coaches, customer experience consultants, in recruiting departments, or in online marketing.

Where Can You Study?

  • Berlin
  • Cologne
  • Frankfurt am Main

All three locations are modernly equipped and offer direct access to relevant companies and projects in the media and business sector.

What Does the Degree Cost and How Can You Finance It?

  • Classical Study: The monthly tuition fees amount to 790 euros. Overall costs for 6 semesters total 23,040 euros.
  • Dual Study: In the dual model, the partner companies cover the tuition fees, so you incur no costs.

Additional support is available in finding funding options, scholarships, or financial aid.

Advisory Service

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