Fitness Economics, Bachelor of Arts

These are the requirements for the Bachelor's in Fitness Economy

With your Bachelor's in Fitness Economy, you can work, for example, as a business consultant in the fitness industry, as a product manager, or in the management of fitness and health facilities.

You can be admitted to the private Bachelor's program in Fitness Economy at IU International University if you either have a Abitur (general university entrance qualification), a technical college entrance qualification, or a subject-specific higher education entrance qualification.

In addition, you can also study Fitness Economy without an Abitur. To be admitted to the IU program without an Abitur, you must have completed an advanced training course, such as becoming a state-certified business administrator, or have a master craftsman's certificate. You can also be admitted if you have completed a vocational training and worked full-time for at least 3 years after completing this training.

These are the study contents in the Fitness Economics programme

This Bachelor's degree at IU comprises approximately 32 modules, which you will take and complete over the course of 6 semesters of standard study time. Each module is worth 5-10 credit points (ECTS) and concludes with an examination such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

At the start of the programme, you can decide whether to complete a self-organized internship totaling 30 CP or over 900 hours, or instead participate in the following 6 modules: Personal Skills, Collaborative Work, Conversation and Negotiation Techniques, Interaction and Communication in Organizations, Digital Skills, Project: Public Speaking.

The typical course schedule for full-time studies in Fitness Economics looks as follows:

• 1st Semester: Introduction to Health Management, Business Administration, Personal Skills, Fitness Management, Introduction to Academic Work for Business, Management and Communication, Project: Sustainability from a Consumer Perspective
• 2nd Semester: Fitness Markets, Marketing, Collaborative Work, Digitalization in the Fitness Industry, Leadership, Project: Sports Markets
• 3rd Semester: Basics of Training and Nutrition Science, Customer Relationship Management, Conversation and Negotiation Techniques, Event Management in the Fitness Industry, Seminar: Current Topics and Trends in the Fitness Industry, Project: Developing Business Ideas
• 4th Semester: Personnel Management, Law, Interaction and Communication in Organizations, Intercultural and Ethical Skills, Social Media Marketing, Project: Sports and Digitalization
• 5th Semester: Elective Area A, Digital Skills, Elective Area B, Project: Fitness Training 4.0
• 6th Semester: Elective Area C, Project: Public Speaking, Elective Area D (Internship), Bachelor Thesis, Project: Starting a Business

If you opt for the internship, the 6 corresponding modules from this schedule will be waived.

The special feature of the Bachelor's programme in Fitness Economics at IU is the numerous opportunities to specialize in elective areas according to personal interests and professional fields.

As a first specialization, you can choose from these exciting modules: Fitness Products and Fitness Brands, Seminar: Fitness Lifestyle and Fashion, Facility Management: Performance Areas, Seminar: Digitalization in Facility Management, Applied Training Science in the Era of E-Fitness.

For the second specialization, you can select one of these study modules: Fitness Products and Fitness Brands, Seminar: Fitness Lifestyle and Fashion, Facility Management: Performance Areas, Seminar: Digitalization in Facility Management, Sports Events, Digital Business Models, Public Relations Management in Sports, Economics and Sports, Sports Law, Sports Psychology, Organization of Sports Clubs and Associations, Current Topics in Sports Management, Sports Venue Management, Accounting and Reporting in Sports, Sports Financing and Licensing, Applied Training Science in the Era of E-Fitness, Facility Management: Fundamentals, Football Marketing, Football Brand Management, E-Sports Events, E-Sports Marketing, Framework of the Health Market, Seminar: Current Topics of Digitalization in Healthcare, Service Management in Healthcare, Nutrition Science and Applied Nutrition Science, Health Policy, Digital Sports Marketing, Corporate Health Management, Health Economics I (Target Group Work), Health Economics II (Second Health Market).

For the third specialization, you can choose from countless other study modules, such as Personnel Marketing and Development, Market Research, Sustainability and Quality Management, Business Psychology, Data Analytics and Big Data, or Artificial Intelligence.

How the myStudium Fitness Economics programme at IU works

The myStudium at IU International University is a flexible hybrid programme that combines traditional study with self-learning phases at home.

Supporting events take place 2-3 days per week via the Virtual Campus of IU. Through the online portal and the Learn App of IU, students have access to study materials, presentations, and videos for the modules in Fitness Economics at any time.

The semester consists of 2 quarters, so you will take 3 modules per quarter and complete an exam preparation phase. Modules in Fitness Economics, for example, conclude with an exam or a term paper.

Studying Fitness Economics at the Virtual Campus of IU

If there is no IU campus near you or if you prefer to learn flexibly and digitally, you can also enroll at the so-called Virtual Campus of IU.

At the Virtual Campus, you can complete your supporting events in Fitness Economics, for example, through regular video conferences with your peers and lecturers.

Through the IU learning platform myCampus, you will have access to study materials and the virtual library. Using the LearnApp of IU, you can also work through your study materials digitally on a tablet.