Digital Business Administration, Bachelor of Arts

Distance learning program @ IU International University of Applied Sciences 

👉 The Bachelor's program "Digital Business Administration" at IU International University provides a broad understanding of business contexts as well as digital technologies and innovations. Students learn how to use these technologies in a business context and the impact they can have on the organization and processes of a company. Key areas of study include Digital Transformation, E-Business, Digital Marketing, and Business Analytics. Graduates are able to digitally design and optimize complex business processes.

At a Glance

🏫 University IU International University of Applied Sciences, UAS based in Erfurt
Practical relevance, international orientation or maximum flexibility: IU International University (IU) prepares over 100,000 students for the global job market. It brings together under its umbrella more than 100 study programs offered in three independent university areas: the IU Dual Study Program, the IU Distance Learning Program and the flexible IU myStudium. IU offers students a network of renowned practical partners in the business world: more than 15,000 companies have already successfully cooperated with IU, including ZURICH Versicherungen or Motel One. IU, which was founded in 2000, is now represented in over 40 cities in Germany.
🎓 Field of Study EconomicsBusiness Administration
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 6 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents Business Administration, Digital Business Models, Digital Skills, Introduction to Business Informatics, Introduction to Academic Work, Agile Project Management, Managerial Economics, Law, Collaborative Work, Statistical Computing, Online Marketing, Project: Cross Media Marketing, Business Mathematics, Purchasing, Procurement and Distribution, Intercultural and Ethical Action Skills, Organizational Behavior, Digital HR, Project: New Work, Accounting and Balance Sheet, Cost and Performance Accounting, Investment and Financing, Digital Finance and Controlling, Business Intelligence, Project: Business Intelligence, Sustainability and Quality Management, Change Management, Seminar: Current Topics in Digitalization, Business Simulation Game, Elective Module A, Elective Module B, Elective Module C, Bachelor Thesis
📚 Electives Digital product development, digital transformation, digitalization in logistics, entrepreneurial management, growth hacking trends, intrapreneurship, lean product management, online sales management, and distribution
📍 Location online
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course Digital Business Administration under the number 1147122.
📅 Enrollment Anytime
💶 Fees
from 259 € monthly
from 15063 € total
🔗 More Info https://www.iu-fernstudium.de
  • flexible distance learning without presence requirement at Germany's largest university
  • Start of studies possible at any time, no semester system
  • no numerus clausus, no access restrictions
  • interesting specializations, such as in Digital Product Development, Cloud Computing and Programming, or Augmented, Mixed, and Virtual Reality

These are the requirements for the Bachelor's in Digital Business Administration

With your Bachelor's in Digital Business Administration, you can work, for example, as a Digital Transformation Manager, Digital Project Lead, or Digital Consultant.

You can be admitted to the part-time distance learning program in Digital Business Administration at IU International University if you have either a high school diploma (general university entrance qualification), a specialized high school diploma, or a subject-specific university entrance qualification.

In addition, you can also study Digital Business Administration without a high school diploma. To be admitted to the IU distance learning program without a high school diploma, you need to present a completed advanced training qualification, such as the State-certified Business Administrator, or hold a master craftsman's certificate. You can also be admitted if you have completed a vocational training and have worked full-time for at least 3 years after completing this training.

These are the study contents in the online study program Digital Business Administration

This Bachelor's degree at IU consists of approximately 35 modules that you will take and complete over 6 semesters of standard study time. Each module is worth 5-10 credits (ECTS) and concludes with an exam such as a term paper or an exam. In total, you will earn 180 credits from module to module and from semester to semester.

The typical course schedule for full-time study in Digital Business Administration looks like this:

  • Semester 1: Business Administration, Digital Business Models, Digital Skills, Introduction to Business Informatics, Introduction to Academic Work, Agile Project Management
  • Semester 2: Managerial Economics, Law, Collaborative Work, Statistical Computing, Online Marketing, Project: Cross Media Marketing
  • Semester 3: Business Mathematics, Procurement, Supply and Distribution, Intercultural and Ethical Competences, Organizational Behavior, Digital HR, Project: New Work
  • Semester 4: Accounting and Reporting, Cost and Performance Accounting, Investment and Financing, Digital Finance and Controlling, Business Intelligence, Project: Business Intelligence
  • Semester 5: Sustainability and Quality Management, Change Management, Seminar: Current Topics in Digitization, Business Simulation Game, Elective Module A
  • Semester 6: Elective Module B, Elective Module C, Bachelor's Thesis

The special feature of the Bachelor's program in Digital Business Administration at IU is the many opportunities to specialize in topic areas according to your own interests and professional fields in the elective area.

As a first specialization, you can choose from these exciting modules: Digital Product Development, Digital Transformation, Digitalization in Logistics, Entrepreneurial Management, Growth Hacking Trends, Intrapreneurship, Lean Product Management, Online Sales Management, and Distribution.

For the second specialization, you can choose one of these study modules: Augmented, Mixed and Virtual Reality, Cloud Computing and Programming, Data Science and Artificial Intelligence, Data Science and Deep Learning, Innovative Technologies and Sustainability, Robotics and Automation, Smart Services, User Testing, and Prototyping.

As a third specialization, you can choose one of these modules: Advanced Leadership, Augmented, Mixed and Virtual Reality, Business Consulting, Cloud Computing and Programming, Data Science and Artificial Intelligence, Data Science and Deep Learning, Digital Product Development, Digitalization in Logistics, E-Commerce, Entrepreneurial Management, Foreign Language English, Foreign Language French, Foreign Language Italian, Foreign Language Spanish, Growth Hacking Trends, Innovations in Supply Chain Management, Innovative Technologies and Sustainability, Intrapreneurship, Conflict Management and Coaching, Lean Product Management, Marketing Campaigns, Online Sales Management, and Distribution, Robotics and Automation, Salesforce Platform Development, Salesforce Platform Management, Smart Services, General Studies, User Testing, and Prototyping.

How flexible is the standard study time in the online study program Digital Business Administration

At IU International University, you can choose one of 3 study models for your part-time distance learning program:

  • In the full-time study, the standard study time is 6 semesters or 36 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Full-time study in Digital Business Administration is particularly suitable for those who are not employed or work only a few hours a week.
  • In part-time study I, the standard study time is 8 semesters or 48 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time study I is suitable, for example, if you work part-time alongside your studies.
  • In part-time study II, the standard study time is 12 semesters or 72 months. You can extend the standard study time by up to 2 semesters or 12 months at no additional cost. Part-time study II is particularly suitable if you are heavily involved in your profession alongside your distance learning program.

By the way, you can also take a semester break during your studies at no additional cost.

How does online study work at IU?

A study program that adapts to your life: In online studies at IU, you learn flexibly and digitally whenever and wherever you want to learn.

In the distance learning program of Digital Business Administration at IU International University, there is no attendance requirement - you learn continuously from home, in the library of your choice, or wherever you can learn best.

You can take your modules and classes whenever you want. This way, you can usually put together your study plan and semester schedule flexibly.

Central to IU's distance learning program are your interactive study scripts. You will receive the scripts in printed form as well as digitally as PDFs and for tablets. Through the smart IU Learn app, you can access the scripts for your Digital Business Administration studies as well as scripts from all other distance learning programs at IU.

Through myCampus, the online campus of IU, you also have access to additional materials, such as videos. You interact with your lecturers and fellow students, for example, in virtual live formats, such as interactive classes.

And exams? You can take them as online exams if you prefer. An online exam can be taken 24/7 once you feel sufficiently prepared for the material. Alternatively, you can take the exam at one of the numerous exam centers of IU throughout Germany.

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