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Deutsch Who is the Master's in Business Administration at HAM suitable for?
The Master's programme in Business Administration (Management, M.A.) at the Hochschule für angewandtes Management is aimed at graduates with prior knowledge in business studies who specifically aspire to leadership or expert roles in middle and upper management. It is particularly intended for individuals who want to expand their practical orientation, think internationally and digitally, and seek a part-time or dual study format. The programme is suitable for graduates of business-related degrees in various industries who want to take responsibility for management, digitalisation, or transformation projects – for example, in international management, finance, human resources, social media, or the real estate sector.
What formal admission requirements must you meet for the Master's programme?
To be admitted to the programme, you need:
- A completed, subject-identical or subject-related undergraduate degree (Bachelor, Diploma, Magister) with at least 180 ECTS credits or an equivalent foreign qualification.
- Admission is also possible with a subject-related first degree (at least 90 ECTS in relevant business-related subjects).
- If your degree has fewer than 210 ECTS credits or you have a subject-related degree, you can achieve full admission through a preparatory course programme or a practical semester.
- No Numerus Clausus – the programme is open regarding the final grade.
As personal prerequisites, you should bring an interdisciplinary interest in management topics and be open to new technologies as well as digital trends. Independent working, analytical thinking skills, and the willingness to implement practical projects on your own are important for academic success. Communication skills and the ability to work in a team will help you in exchanges with lecturers and fellow students. A basic interest in business-related issues as well as the motivation to actively shape companies and drive change are expected. Since the programme is offered part-time and in a dual format, good time management and self-organisation are essential.
Which competences does the Master’s degree in Business Administration at HAM provide?
In the Master's degree in Business Administration (BWL) at the University of Applied Management, you acquire multidisciplinary management skills that are geared towards the challenges of the modern, digital and international business world. The core of the curriculum includes solid knowledge in economics, leadership and transformation as well as the systematic application of artificial intelligence (AI) in business processes.
The curriculum is consistently practice-oriented: About 42% of the studies consist of practical projects, case studies and independent work on real problems in companies. You will learn to apply methodological skills, develop innovative solutions, and make economic decisions based on data.
- 1st semester: Advanced Cornerstone Module (Fundamentals of Management), Global Economics, Leadership, Management of Transformation, Advanced Journal Club (academic work)
- 2nd semester: Individual specialisation (e.g. International Management or Advanced Finance and Accounting), focus project with transfer skills, application of acquired knowledge in practical settings
- 3rd semester: Advanced research methods as well as independent Master’s thesis with transfer reference
The following elective specialisations are available to specifically sharpen your competence profile:
- Digital Transformation Management: technological change, change management, digital business models
- International Management: global markets, intercultural marketing, expansion and market entry strategies
- International Accounting & Finance: accounting, controlling, international financing, management accounting
- Human Resource Management: personnel management, strategic employee development, employer branding
- Social Media & Online Marketing: digital marketing strategies, content production, brand management
- Construction Management or Real Estate Economics as business specialisation
You acquire skills in analytical thinking, leadership, transformation, corporate innovation with AI and future-oriented problem solving.
How is the part-time Master’s degree in Business Administration structured?
The programme is organised part-time and usually lasts three semesters, corresponding to 90 ECTS credits. The Master’s can be completed either flexibly alongside work (“Studium Plus”) or in the dual study variant (“Dual Plus”).
- The blended learning concept combines online learning phases via a learning platform with regularly held practical workshops at the study centres.
- You can complete most of the teaching content independently of location. The online studies are supplemented by approx. 10 interactive face-to-face workshops per semester in small groups, focusing on practice-oriented case studies and team projects.
- In the dual model, you spend at least 42% of the study time directly in the company, gaining insights into real projects and acquiring professional experience – the tuition fees are usually covered by the employer.
- Each semester includes compulsory modules, elective modules (focus areas) and a transfer project. The programme concludes with a practice-oriented Master’s thesis in the final semester.
Start of studies is possible in both summer and winter semesters.
What career prospects does the Master’s degree in Business Administration at HAM open up?
As a graduate of this Master's, you are qualified for management roles in middle and senior management, both nationally and internationally. You possess extensive methodological, specialist and future skills, which make you attractive to companies across various industries.
- Global Expansion Manager or International Business Development Manager: shaping market entry strategies, leading international teams
- International Marketing Manager: developing global marketing and communication campaigns, localisation management
- International Finance Analyst: analysing international markets, portfolio management, financial leadership
- Positions in Human Resources, Controlling, Digitalisation as well as in Change Management
- With specialisations such as Social Media & Online Marketing, opportunities arise in digital marketing, campaign management or at international agencies
- You can also take on leadership roles with the appropriate specialisation in real estate or construction management projects
The Master’s also prepares you for self-employment, leadership positions in corporations, start-ups and consultancies as well as the next academic step (PhD).
At which locations is the course offered and how is attendance organised?
The central study locations for the Master’s in Business Administration are Ismaning (near Munich) and Hamburg. Attendance events and workshops are held at the HAM study centres, frequently in:
- Ismaning (Munich)
- Hamburg
- Berlin
- Hanover
- Nuremberg
The study model is semi-virtual: you work mostly remotely and use the HAM online learning platform. The mandatory practical workshops take place decentralised at the above locations in small groups, combining maximum flexibility with networking and practical experiences.
What costs are incurred for the Master’s in Business Administration and how can it be financed?
The total costs in the “Studium Plus” model are €595 per month (for a study duration of 18 months: approx. €10,710 total fee). The dual study model “Dual Plus” offers you the opportunity to have the complete tuition fees covered by the practical company; in addition, you receive a salary during the practical phases.
- Studium Plus: €595 monthly, payable during the study period
- Dual Plus: €0, the company covers the fees (including salary)
- Other financing options: student loans, scholarship programmes, tax deductibility of costs
Credit for previously completed achievements is possible and can reduce the total fee and study duration.
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