Business Administration, Bachelor of Arts

Admission Requirements

With your B.A. in Business Administration, you can work for example in controlling, project management or personnel development. Alternatively, you can pursue a Master’s or MBA after your studies.

In order to begin a degree programme at Hochschule Fresenius, applicants must prove that they have the qualification required for the programme (university entrance qualification). This can be demonstrated by:

• the general higher education entrance qualification (Abitur), which entitles you to study at all universities and in all federal states,
• or the subject-specific higher education entrance qualification, which entitles you to study the relevant subject and in the federal states listed on the certificate,
• or the advanced technical college entrance qualification, which entitles you to study at a University of Applied Sciences or to enrol in a consecutive degree programme at a university in the federal states listed on the certificate.

Alternatively, you can also be admitted without an Abitur or advanced technical college entrance qualification, provided that the following applies for study without Abitur:

• you have passed a master craftsman’s examination.
• Or you have a qualification according to the Ordinance on access for professionally qualified persons to universities in the state of Hesse, meaning either a qualification from a professional advanced training of at least 400 hours, the completion of a technical school or a professional or administrative academy, or a passed final examination in a state-recognised training occupation followed by at least three years of professional experience and completion of a separate university entrance examination.
• For foreign qualifications, equivalence must be proven for admission purposes.

Applicants who have obtained a subject-specific higher education entrance qualification or advanced technical college entrance qualification, but whose certificate does not list the federal state of Hesse, please contact us by calling the free information hotline 0800/3400400 or arrange a callback – we are happy to assist you and look forward to your call!

Course Content and Specialisations

The Bachelor's degree programme in Business Administration is broadly structured. In the first semesters, alongside mathematics and statistics, the focus is mainly on fundamentals in economic disciplines.

The curriculum includes the following modules:

• 1st semester: Fundamentals of Business Administration, Marketing and Market Research, Accounting, Business Communication, Project Management and Presentation Techniques, Business Mathematics
• 2nd semester: Human Resource Management and Leadership, Financial Analysis, Civil Law, Application-oriented Microeconomics, Academic Work, Statistical Methods
• 3rd semester: Entrepreneurial Value Creation, National and International Corporate Accounting, Digital Marketing and Online Business, Special Business Law, Application-oriented Macroeconomics, Empirical Research Methods
• 4th semester: International and Intercultural Management, Data Science and Data Analytics, Digital Transformation, Specialisation I
• 5th semester: Business Simulation Game, Practical Project, Business Ethics and Sustainability, Specialisation II
• 6th semester: Strategy-oriented Organisational Design and Development, Digital Entrepreneurship and Innovation, Elective Module, Bachelor Colloquium, Bachelor's Thesis

During the course of your studies, you will also deepen your knowledge in exciting specialisations, such as Marketing Management, Finance and Controlling, International Management, Tax Consultancy and Auditing, Sales Management, Value Chain Management.

By the way: Practical experience is ensured through a practical project as well as an optional practical semester, in which you implement real-world tasks. If you choose the practical semester, the standard period of study extends to 7 semesters and you will earn a total of 210 ECTS credits.

BWL Degree in Heidelberg

Heidelberg, the beautiful city on the Neckar, is probably a place you will never want to leave after completing your studies at Hochschule Fresenius. In addition to all the cultural opportunities, numerous research institutions, publicly listed companies and medium-sized global market leaders are based in this region – so the job prospects are excellent. You will find Hochschule Fresenius Heidelberg at Sickingenstraße 63-65, close to the Campbell Barracks conversion area.

Similar Degree Programmes at Hochschule Fresenius

• B.A. Business Administration, Distance Learning: The distance learning BWL programme at the onlineplus faculty of Hochschule Fresenius is aimed primarily at working professionals with full-time jobs. The content is mainly delivered via elaborately designed study scripts; attendance is not mandatory. Exams in distance learning are kept to a minimum.
• B.A. Business Administration, Part-time Study: The part-time BWL degree is offered in Berlin, Düsseldorf, Hamburg, Cologne, Munich as well as Wiesbaden and is designed for students who work full-time or part-time alongside their studies. All lectures typically take place on 2–3 weekday evenings and on 2–3 full Saturdays per month.
• B.A. International Business Management, Campus-based: This degree programme familiarises you with the diverse tasks and areas of the global economy. All subjects are taught in English, so graduates are well prepared not only for roles in internationally operating companies in Germany but also for assignments abroad. An important element of the degree: 2 integrated semesters abroad! Students spend the fourth semester in China and the fifth in the USA.