Distance learning program International Business Communication (B.A.) – AKAD University of Applied Sciences

👉 The distance learning programme International Business Communication (B.A.) is designed for individuals with a university entrance qualification or professional advancement qualification who want to combine business knowledge with language and cultural skills. The course provides intercultural competence, management techniques, as well as in-depth knowledge in business administration, marketing, human resource management, and communication studies. Special focuses are on Business English at C1 and C2 levels, as well as practical projects and individual specializations such as human resource management, marketing, or business languages. The 100% online programme offers flexible duration options from 36 to 72 months and culminates in the internationally recognised Bachelor of Arts degree. AKAD University guarantees personal support and high completion rates.

At a Glance

🏫 University AKAD University of Applied Sciences, UAS based in Stuttgart (Germany)
Over 72,000 graduates since 1959: AKAD University of Applied Sciences offers part-time distance learning in Business, Engineering, IT, and Communication — fully online, state-recognised, and accredited by the German Science Council.
📋 Study Format Distance learning program
🎓 Field of Study Communication Sciences
📜 Degree Bachelor of Arts (B.A.)
⏳ Duration 8 Semesters
🎯 ECTS 180 Credit Points
🌍 Language of Instruction German
📖 Course contents My Study Community, My AKAD Toolbox, Key Qualifications for Studies and Profession, Basics of Economics, Basics of Business Administration, Marketing Management, Introduction to Communication Sciences, Business Communication, Project Management, Personnel Management, Compact Economics, Production and Materials Management, Application Fields of Communication, English for Professional Purposes C1, Basics of Intercultural Management, European Economy, Studies of Anglo-Saxon Countries, Psychology of Work, Corporate Communication, The Language of Business, Intercultural Interaction, Organization and International Management, Economics, Leadership of Employees, Text Analysis and Text Production, English for Professional Purposes C2, Project, Specialization 1, Bachelor Thesis, Specialization 2
📚 Electives Human Resource Management and Leadership, Marketing Management, Business Language French, Business Language Spanish, Translation and Mediation, Introduction to Tourism Management, Marketing Management in Tourism, Practical Fields Challenges and Perspectives in Tourism
📍 Location online
✅ ZFU Approval The Central State Office for Distance Learning (ZFU) has approved the course International Business Communication under the number 135808c.
📅 Enrollment Anytime
💶 Fees
from 213 € monthly
from 15864 € total
🔗 More Info View Vendor Profile

Who is the Bachelor International Business Communication suitable for?

The distance learning programme International Business Communication (B.A.) is aimed at individuals aspiring to leadership, communication, or specialist roles in the international business environment. Typical target groups include professionals in the fields of marketing, corporate communications, human resources management, translation and interpreting services, as well as newcomers with an interest in international markets and intercultural cooperation. The course is particularly suitable for language talents and those with strong communication skills who want to systematically expand their economic, linguistic, and intercultural competencies and be professionally flexible.

What formal admission requirements apply to the programme?

To enrol in the Bachelor's programme International Business Communication at AKAD University, you need at least one of the following qualifications:

  • General university entrance qualification (A-levels)
  • Subject-specific university entrance qualification or vocational baccalaureate
  • Equivalent foreign higher education entrance qualification
  • Professional advancement training (e.g. master craftsman's certificate, technician qualification, business administrator, educator qualification or equivalent state-recognized qualifications)
  • Vocational training plus professional experience - with a passed university aptitude test or probationary study for subject-related study programmes

If you do not have a German Abitur, you must prove your German language proficiency with one of the recognised language certificates, such as DSH-2, C1 according to CEFR or a TestDaF level 4. The provisions of § 58 of the Baden-Württemberg State Higher Education Act apply.

In addition, English language skills at level B2 (ALTE3) of the Common European Framework of Reference for Languages (CEFR), mathematics skills at the level of university entrance qualification, and basic PC user skills are recommended.

With which personal skills are you optimally prepared?

You should have a passion for languages and an interest in international business relations. Openness to other cultures, strong communication skills, and willingness to work independently in digital learning are important. Analytical thinking, organizational skills, and interest in business and societal issues will facilitate your entry. For everyday study life, self-discipline, time management, and independent learning are essential, as the study is 100% online and flexible.

What contents does the International Business Communication degree cover?

In the Bachelor's programme International Business Communication, you will acquire solid knowledge in economics, management, and communication sciences. You will learn about basic business administration, marketing management, personnel management, and project management. A key focus is on imparting professional English skills, including levels C1 and C2. In addition, topics such as corporate communication, text analysis, intercultural management, economics, and The language of business are covered. You will engage intensively with intercultural interaction, European, and Anglo-American business. Elective modules allow for individual specialisation, for example in translation and mediation, tourism management, marketing management, personnel management, and the business languages French or Spanish.

How is the course structured in distance learning?

The course is designed as a fully digital distance learning programme, offering maximum flexibility. You can choose between the Sprint (36 months), Standard (48 months), or Stretch (72 months) study models, allowing you to adjust the learning pace individually. Study contents are processed through self-study using digital learning materials, videos, and interactive exercises. Optional online seminars and exam coaching are available. Exams can be taken flexibly and location-independently online. Additionally, you can exchange ideas with fellow students and lecturers through the digital campus. To complete the programme, you will need to write a practice-oriented bachelor's thesis. Credit may be given for prior education or training, shortening the duration of the course.

What career opportunities are available with this qualification?

With a Bachelor's degree in International Business Communication, you will be prepared for challenging specialist and leadership positions in an international environment. Typical areas of work after graduation include personnel management, international marketing, corporate communication, brand management, and tourism management. You may work as an International Talent Manager, International Brand Manager, in training and further education, or in diversity and process management roles. Common roles also include translator, mediator, or communication officer in international companies and organisations. Your intercultural skills and language competence will give you access to globally operating companies, NGOs, and educational institutions.

How does the study work - and where does it take place?

The study takes place entirely online, allowing you to choose your place of residence and work flexibly. Access to all learning materials is provided through the digital AKAD campus. Exams can also be taken online; alternatively, exams can be taken at 33 examination centres in Germany. Personal advice, tutorials, and exchange within an online community support you throughout the entire course. Attendance phases are not mandatory, but optional seminars at the Stuttgart campus can be attended additionally.

What are the costs and what financing options are available?

Tuition fees vary depending on the model: In the Sprint model, you pay 36 instalments of €357 each, in the Standard model 48 instalments of €295 each, in the Stretch model 72 instalments of €213 each. In addition, there is a one-time examination fee of €960. With limited discount promotions, the total amount can be reduced. Extending the duration of the course is free for all models. Traditional financing options such as BAföG, KfW student loans, or tax-deductible tuition fees are available. Employer funding and scholarship programmes can offer additional options.

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