Communication & PR, Bachelor of Arts

These are the requirements for the Bachelor in Communication & PR

With your Bachelor's degree in Communication & PR, you can work as a PR consultant, press spokesperson, or online editor.

To be admitted to the private Bachelor's program in Communication & PR at IU International University, you must have either a Abitur (general university entrance qualification), a technical college entrance qualification, or a subject-specific university entrance qualification.

In addition, you can also study Communication & PR without a high school diploma. To be admitted to the IU program without a high school diploma, you must have completed an advanced training qualification, such as becoming a certified business economist, or have a master craftsman's certificate. You can also be admitted if you have completed a vocational training program and have worked full-time for at least 3 years after completing that training.

These are the study contents in the Communication & PR course

This Bachelor's degree at IU comprises approximately 32 modules that you will take and complete over 6 semesters of regular study time. Each module carries 5-10 credit points (ECTS) and concludes with an exam such as a term paper or an exam. In total, you will earn 180 credit points from module to module and from semester to semester.

The typical study plan for full-time studies in Communication & PR looks as follows:

• 1st Semester: Communication and Public Relations, Introduction to Media and Communication Sciences, Personal Skills, Media Effects Research, Introduction to Academic Writing, Project: Writing Manufactory
• 2nd Semester: Corporate Publishing, Marketing, Interaction and Communication in Organizations, Media Law, Intercultural and Ethical Competences, Project: Corporate Social Responsibility
• 3rd Semester: Press Strategy and PR Controlling, Seminar: Communication and PR, Conversation and Negotiation Techniques, Corporate Design, Storytelling, Project: Public Speaking
• 4th Semester: Digital Skills, Digital and Mobile Campaigns, Collaborative Work, Social Media Marketing, Media Psychology, Project: Media Strategy
• 5th Semester: Elective Area A, Agile Project Management, Elective Area B, Professional Writing
• 6th Semester: Elective Area C, Conflict Management and Mediation, Bachelor Thesis, Project: Press Kit

What makes the Bachelor's programme in Communication & PR at IU special are the numerous opportunities to delve into subject areas according to personal interests and professional fields in the elective area.

For specialisation, you can choose from these exciting areas with their corresponding modules for elective areas A and B:

• Corporate Communication: International Marketing, Communication Policy, Corporate Communication, Project: Corporate Communication
• Media Management: Operative Media Marketing, Digital Editing Management, Internationalization in Journalism and Media Management, Project: International Media Management
• Public Affairs: Public Affairs and Lobbying, Project: Public Affairs and Lobbying, Public Diplomacy and Government Relations, Project: Public Diplomacy and Government Relations
• AI in Public Relations and Communication: Seminar: Society and Digital Media, Artificial Intelligence, Project: AI Excellence with Creative Prompt Techniques, AI-based Media Production: Synthetic Content

As a third in-depth elective area, you can finally choose freely from a variety of study modules, for example, International Brand Management, Sports Media Management, Digital Media Production or Artificial Intelligence.

How the myStudies Communication & PR course works at IU

The myStudies at IU International University is a flexible hybrid programme that combines traditional campus life with self-study phases at home.

Accompanying events take place on-campus 2-3 days per week. Alternatively, participants can follow the events via the IU's Virtual Campus.

Through the online portal and the Learn App of IU, students have access to study materials, presentations, and videos for the modules in Communication & PR at any time.

The semester consists of 2 parts, allowing you to take 3 modules per quarter and complete an exam preparation phase. Modules in the Communication & PR field, for example, end with an exam or term paper.

Where you can privately study Communication & PR in these cities

With 25 study locations throughout Germany, IU International University is represented all over Germany for courses in all subject areas.

The hybrid programme in Communication & PR is currently offered by the university in locations such as Düsseldorf, Hamburg, Cologne, and Munich.

On-campus, you can attend your accompanying events. In the lounge area, you can exchange ideas with your fellow students. Depending on the city, you can also use the cafeterias, lounges, and libraries of other universities - for instance, at the Berlin location.

Studying Communication & PR at the IU Virtual Campus

If there is no IU campus near you or you prefer flexible and digital learning, you can also enrol at the so-called Virtual Campus of IU.

At the Virtual Campus, you can, for example, attend your accompanying events in Communication & PR through regular video conferences with your fellow students and lecturers.

Through IU's learning platform myCampus, you gain access to study scripts and the virtual library. With the LearnApp of IU, you can also work through your scripts digitally on a tablet.